Service 03 of 05 · Re-Branding
Brand identity and re-branding for South African businesses
Zeed Studios designs brand identities and re-brands for South African businesses: the logo, but also the system around it — colour, typography and the rules that keep a business looking like itself on its website, its quotes and invoices, its social media and its signage.
A re-brand is usually needed when a business has outgrown how it looks. The logo was made quickly years ago, every document looks different, and the website says something the business stopped being. The work is to find what the business actually stands for and give it one consistent visual language.
Because the same studio builds the website and the business documents, the identity is designed to be used — not handed over as a PDF of rules nobody follows.
What's included
- Logo design and logo systems, with versions for light and dark backgrounds and small sizes
- Colour palettes and typography pairings
- Brand guidelines written to be followed
- Business documents in the new identity: quotes, invoices, proposals and letterheads
- Social media and signage artwork
- Carrying the new identity through to the website
Live sites doing this job
- TimePackA 32-year Johannesburg packaging manufacturer moved off an old Google Sites page onto a fast custom site with a quotation flow and a reps portal.
Questions about re-branding
What is included in a brand identity?
At Zeed Studios a brand identity covers the logo and its variations, the colour palette, typography, and guidelines for using them — carried through to the documents and website the business actually uses day to day.
Can you re-brand a business and rebuild its website together?
Yes. The same studio does both, so the new identity is designed with the website and business documents in mind rather than handed over separately.
Start a project
Every project is quoted individually, because the price depends on what it has to do. Answer a few quick questions and the conversation carries on over WhatsApp, usually the same day. Monday to Friday, 08:00 to 17:00.